The onus of transforming Godrej is on GenNext & professionals
Last year was image makeover time for one of the most respected business houses of India, as the 113-year-old Godrej Group was perceived as being quite slow footed as compared to the competition. But when you consider recent developments, one gets the feeling that Godrej is not content with a change of image alone. Clearly, Adi Godrej and his senior management team have realised that the 23,000-strong Godrej ‘family’ has to be more tactful, aggressive and ‘with the times’. And change, as they say, starts at the top. That is why the recent changes in the top management in the company merit a discussion.
Interestingly, these changes are being implemented on the strategic tie-ups that Godrej has entered into. Godrej Sara Lee (GSLL) and Godrej Hershey’s (GHL) will now be managed by a team of senior executives coined as the ‘FMCG cell’, which will be headed by A. Mahendran. And to ensure double digit growth, these companies are being spearheaded by industry veterans; for instance, Vivek Mathur is now MD, Godrej Hersheys Ltd.
Professionals have handled core businesses of Godrej in the past as well; but in those times, it is alleged that the family called the shots. This has been cited as the reason behind earlier ‘heartbreaks’ with P&G and GE as partners, which led to lost opportunities in the FMCG and the white goods segment respectively. However, Chairman Adi Godrej vehemently denies the same in an exclusive e-mail to B&E, “Each of our businesses has been run by non-family professionals for many years.” Further investigation does reveal that Adi’s claim is credible.
Last year was image makeover time for one of the most respected business houses of India, as the 113-year-old Godrej Group was perceived as being quite slow footed as compared to the competition. But when you consider recent developments, one gets the feeling that Godrej is not content with a change of image alone. Clearly, Adi Godrej and his senior management team have realised that the 23,000-strong Godrej ‘family’ has to be more tactful, aggressive and ‘with the times’. And change, as they say, starts at the top. That is why the recent changes in the top management in the company merit a discussion.
Interestingly, these changes are being implemented on the strategic tie-ups that Godrej has entered into. Godrej Sara Lee (GSLL) and Godrej Hershey’s (GHL) will now be managed by a team of senior executives coined as the ‘FMCG cell’, which will be headed by A. Mahendran. And to ensure double digit growth, these companies are being spearheaded by industry veterans; for instance, Vivek Mathur is now MD, Godrej Hersheys Ltd.
Professionals have handled core businesses of Godrej in the past as well; but in those times, it is alleged that the family called the shots. This has been cited as the reason behind earlier ‘heartbreaks’ with P&G and GE as partners, which led to lost opportunities in the FMCG and the white goods segment respectively. However, Chairman Adi Godrej vehemently denies the same in an exclusive e-mail to B&E, “Each of our businesses has been run by non-family professionals for many years.” Further investigation does reveal that Adi’s claim is credible.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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