Preity Zinta talks at length about her agenda for the Mohali team in an exclusive with neha sarin of B&E
With her successful bidding for the Mohali team, popular Bollywood actress Preity Zinta has already enhanced the glamour quotient of IPL by leaps & bounds. She discusses with B&E how she is now engaged hands on towards the success of her franchise:
B&E: What prompted you to bid for IPL?
PZ: What prompted it was absolutely my instinct, a gut feel that it had to go the right way… the fact that sports is getting privatised and the most popular sport – cricket is getting privatised; it’s a whole new sense of opportunity for not just us but for every sportsperson who’s interested in the game. Also, India has a population of one billion and only one cricket team till now. There are so many talented cricketers, and young talent that needs to be discovered.
B&E: How much do you follow cricket after winning the bid?
PZ: I do follow it quite a bit, I followed India’s tour to Australia completely and test matches a little bit but right now I am busy working behind the scenes, so I don’t have that much ideal time to sit in front of the television.
B&E: How will IPL team owners make money?
PZ: You know for me money is very important, but right now my first focus is to win the tournament. We are looking at a long-term plan, we have a professional set up, so it’s not a child’s game. Things have to be organised properly; we have a great team, a great coach and some great people working with us. One has to take care of sales, earn revenues that come in through merchandising and of course sponsorships. But for me, I am purely in for the game... It would be really amazing to win the cup.
With her successful bidding for the Mohali team, popular Bollywood actress Preity Zinta has already enhanced the glamour quotient of IPL by leaps & bounds. She discusses with B&E how she is now engaged hands on towards the success of her franchise:
B&E: What prompted you to bid for IPL?
PZ: What prompted it was absolutely my instinct, a gut feel that it had to go the right way… the fact that sports is getting privatised and the most popular sport – cricket is getting privatised; it’s a whole new sense of opportunity for not just us but for every sportsperson who’s interested in the game. Also, India has a population of one billion and only one cricket team till now. There are so many talented cricketers, and young talent that needs to be discovered.
B&E: How much do you follow cricket after winning the bid?
PZ: I do follow it quite a bit, I followed India’s tour to Australia completely and test matches a little bit but right now I am busy working behind the scenes, so I don’t have that much ideal time to sit in front of the television.
B&E: How will IPL team owners make money?
PZ: You know for me money is very important, but right now my first focus is to win the tournament. We are looking at a long-term plan, we have a professional set up, so it’s not a child’s game. Things have to be organised properly; we have a great team, a great coach and some great people working with us. One has to take care of sales, earn revenues that come in through merchandising and of course sponsorships. But for me, I am purely in for the game... It would be really amazing to win the cup.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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