B&E: What product segments will you bet on in the coming time and what customer expectations will you particularly address?
AL: The mobile computer space is growing at a fast pace. Undoubtedly, there is an influx of innovative PC products in the market at present. Innovation drives from an increase in demand and after identifying the need for new advanced products. Having said this, it is important to understand that notebooks, netbooks, tablet PCs and even smartphones are products that perform different functions for different users, as applicable depending on their computing usage. Lenovo India recently reaffirmed its mantra of innovation by launching a slew of youthful and trendy notebooks for the Indian consumer. These include the new Z-series Notebooks - Lenovo IdeaPad Z460 and Lenovo IdeaPad Z560 that offer mainstream performance and multimedia features and the Lenovo IdeaPad Y460 and Lenovo IdeaPad Y560, which offer consumers with an unprecedented array of entertainment features.
B&E: How do you see the Desktop market in India? Will it experience an upward or a downward shift? And what are your plans for the same?
AL: More than traditional desktops, the All-in Ones segment is the segment that is really expected to grow reasonably well, as these products are sleek, save a lot of space and are highly energy efficient. Lenovo is a clear leader in the All-in-one space with a market share of 56%. In this segment, our latest offerings include the slim, light, delicate and stunningly beautiful Lenovo IdeaCentre A300, Lenovo IdeaCentre B500 -the futuristic mean machine, with cutting edge entertainment features, and two great desktop replacers, the Lenovo IdeaCentre B300 and Lenovo C200. The Lenovo IdeaCentre A600 and Lenovo IdeaCentre B500 received widespread acceptance from retail partners as well as consumers. These products are slim, sleek, stylish and affordable and can compete with traditional desktops. We are betting big on the All-in-one segment and will continue to launch feature rich, sleek, fully loaded products at an opportune time in the market.
AL: The mobile computer space is growing at a fast pace. Undoubtedly, there is an influx of innovative PC products in the market at present. Innovation drives from an increase in demand and after identifying the need for new advanced products. Having said this, it is important to understand that notebooks, netbooks, tablet PCs and even smartphones are products that perform different functions for different users, as applicable depending on their computing usage. Lenovo India recently reaffirmed its mantra of innovation by launching a slew of youthful and trendy notebooks for the Indian consumer. These include the new Z-series Notebooks - Lenovo IdeaPad Z460 and Lenovo IdeaPad Z560 that offer mainstream performance and multimedia features and the Lenovo IdeaPad Y460 and Lenovo IdeaPad Y560, which offer consumers with an unprecedented array of entertainment features.
B&E: How do you see the Desktop market in India? Will it experience an upward or a downward shift? And what are your plans for the same?
AL: More than traditional desktops, the All-in Ones segment is the segment that is really expected to grow reasonably well, as these products are sleek, save a lot of space and are highly energy efficient. Lenovo is a clear leader in the All-in-one space with a market share of 56%. In this segment, our latest offerings include the slim, light, delicate and stunningly beautiful Lenovo IdeaCentre A300, Lenovo IdeaCentre B500 -the futuristic mean machine, with cutting edge entertainment features, and two great desktop replacers, the Lenovo IdeaCentre B300 and Lenovo C200. The Lenovo IdeaCentre A600 and Lenovo IdeaCentre B500 received widespread acceptance from retail partners as well as consumers. These products are slim, sleek, stylish and affordable and can compete with traditional desktops. We are betting big on the All-in-one segment and will continue to launch feature rich, sleek, fully loaded products at an opportune time in the market.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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